O’frida is one of those labels that we know Frida Kahlo would have loved! Based on her persona, this Indian label is a game-changer in bringing cheerful boho vibes to Indian textiles. Whatever they do, they do with love, creativity, and a little bit of sunshine which makes them stand out in the crowd. They bring together India’s revered handwoven fabrics, the vibrant culture, and the art of painting to create distinct pieces. We love their openness to experiment through their collections and edits.
When it comes to style, you ought to know how to make it yours. And we’re proud to have this label hop on to our repertoire of distinguished fashion studios who are changing the norm of dressing like each other for good. Their hand-painted basics are highly prized and make unique wardrobe essentials to keep in your closet for those creative mornings when merely a cup of coffee just won’t cut it!
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